Distinguishing this era as one of the first to enjoy worldwide diffusion and a rare consensus, Art Deco embodies elegance, sobriety and comfort, captivating a refined and affluent clientele with its precious colors, symmetrical patterns and impeccable proportions

Elegant Skyscrapers and Flamboyant Transatlantics

The 1920s marked the apogee of Art Deco, but it was in 1925, with the opening of the Exposition Internationale des Arts Décoratifs et Industriels in Paris, that the style found its epicenter. Recognized in architectural icons such as the Chrysler Building in New York (1928-1930) and the flamboyant interiors of early transatlantic liners like Le Normandie, Art Deco celebrated the industrial golden age, featuring straight, simple, uncluttered lines in reaction to the undulating style of Art Nouveau.

Diverse materials, unique style

Art Deco architecture is characterized by the ingenious use of disparate materials such as brick, glass and stone. However, it is concrete that rises to the top, both structurally and on the façade, providing the perfect canvas for the sculptures and molded decorations that define this style. Mosaics, bas-reliefs and ironwork combine to bring elegance and sobriety to facades, creating a harmonious interplay of colors, volumes and patterns.

The Art Deco Lifestyle: Elegance, Modernity and Freedom

Art Deco transcended the limits of aesthetics and became a veritable way of life during the Roaring Twenties. In elegant interiors, a new, modern and relaxed way of life emerged, marking the emancipation of women. The 1920s saw feminine plasticity become a major preoccupation, stimulating significant growth in sales of fashion magazines and cosmetics.

The clothing revival: elegance and freedom of movement

Art Deco fashions defied convention with flowing garments, “low waists” and comfortable, practical cuts. The “planche silhouette” imposed clean lines, abandoning curves in favor of simplicity. Women massively rejected the corset, adopting androgynous outfits and boyish hairstyles, symbolizing a new independence.

Vibrant nightlife and the music of the Roaring Twenties

In the period between the wars, life came alive to the sound of jazz, the Charleston and cocktails. The frenetic pace celebrated emancipation, with icons such as Joséphine Baker, a singer and showgirl who became a true incarnation of the “garçonne” style.

The Paris – New-York Collection: a return to elegance and well-being

Capturing the spirit of the Années Folles, Max et Florence invite you on a journey of elegance with their Paris – New-York collection. This range of natural, respectful products offers a sensory experience that cares for your skin, your home and your spirit, while preserving the environment. Immerse yourself in this artistic odyssey where Art Deco meets modernity, leaving an indelible imprint on your daily life.

 

 

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