What are cookies?

Cookies are small text files that are stored on the user’s computer when a site is visited.

A distinction is made between permanent and temporary cookies on the one hand and direct and indirect cookies on the other.

  • Cookies are permanent when they remain on the user’s computer even after the browser is closed. Temporary cookies disappear as soon as the user closes the browser.
  • Direct cookies are sent by the site itself, indirect cookies come from third parties.

Some of these cookies store functional preferences such as the user’s choice of language. Other cookies are used to analyse information such as the number of visits to a website. Finally, other cookies are used for marketing purposes.

Types of cookies

Session cookies

These are temporary cookies that remain in the cookie file of your browser for the duration of your visit and are deleted when you close the browser.

Persistent cookies

These remain in the cookie file of your web browser, even after you close it, sometimes for a year or more (the exact length of time will depend on the lifetime of the cookie in question). Persistent cookies are used when the site operator may need to know who you are for more than one browsing session (for example, to remember your username or website personalisation preferences).

Internal cookies

These are cookies planted on your browser and/or hard drive by the actual site you are visiting. They are used to assign you a unique identity in order to track your progress through the site. Web site operators often use first-party cookies for session management and recognition purposes.

Third party cookies

These are cookies used by third parties, such as social networks, to track your visits to different websites on which they advertise. The site operator will not have control over these third party cookies.

What is the use of cookies?

The www.max-florence.com website wants to keep you informed about the RGPD legislation and about the cookies used. Cookies allow our site to optimise your visit to a website, to remember technical choices (e.g. language setting, newsletter) and to show you more relevant information and search results.

If you want to visit this website, we recommend that you allow cookies. However, if you do not wish to do so, you can disable cookies (see also “How do I manage cookies?”).

We use cookies to enhance your visit to our site. The cookies we use are safe. The information we collect through cookies helps us to identify errors or show you specific information we think you may find interesting.

We may store information about you directly. We may also use cookies from carefully selected partners with whom we work and who advertise our services on their websites.

What cookies does this site use and why?

If you want to visit the Max & Florence website, we recommend that you enable cookies on your computer, tablet or mobile phone. If cookies are deactivated, we will not be able to guarantee that your visit to our website will be trouble-free.

If you nevertheless wish to limit, block or delete cookies from the site, you can manage your browser settings as described under “How do I manage cookies?”.

Functional cookies

  • wordpress_[hash]: This cookie stores the login information you use on this website. Its use is limited to the administration area and the exhibitor/visitor area. This cookie is kept for 14 days.
  • wordpress_logged_in_[hash]: If you log in, WordPress (the tool we use to power this website) stores your login information in this cookie. This cookie is kept for 14 days.
  • wordpress_test_cookie: This cookie is used to test whether or not cookies are enabled in your browser. This is a session cookie that is deleted when you close your browser.

Cookies used for statistics

  • _utma: Google Analytics cookie used to store anonymous statistics about your visit in order to better understand your journey through our site and to enable us to improve our services and web portals. This cookie is kept for two years.
  • _utmb: Google Analytics cookie used to store anonymous statistics about your visit in order to better understand your journey through our site and to enable us to improve our services and web portals. This is a session cookie that is deleted when you close your browser.
  • _utmc: A Google Analytics cookie used to store anonymous statistics about your visit to better understand your journey through our site and to enable us to improve our services and web portals. This is a session cookie that is deleted when you close your browser.
  • _utmz: A Google Analytics cookie used to store anonymous statistics about your visit to better understand your journey through our site and to enable us to improve our services and web portals. This cookie is kept for 18 months.

You can read the terms and conditions for the use of this tool at this address: https://marketingplatform.google.com/about/analytics/terms/fr/.

How can I manage cookies?

Please ensure that cookies are enabled in your browser.

To enable cookies

If your browser is Microsoft Internet Explorer or Microsoft Edge

  • In Internet Explorer, click on Internet Options in the Tools menu;
  • On the Privacy tab, click Settings and then Advanced ;
  • Move the slider down to allow cookies;
  • Click on OK.

If your browser is Mozilla Firefox

  • Click on the Menu button (represented by three horizontal bars) in the top right corner of your browser and click on Preferences ;
  • Select the Privacy tab;
  • Under History, select Use custom settings for history;
  • Check Accept cookies.

If your browser is Google Chrome

  • Click on the ‘three little dots on top of each other’ emblem at the top right of your screen and then on Settings;
  • Click on Advanced Settings ;
  • Look for the Privacy and Security section and click on Content Settings;
  • Click on the Cookies option;
  • Select the Allow sites to save/read cookie data option.

If your browser is Safari

  • Click on Preferences in the Safari menu;
  • Then click on the Security tab;
  • Click on Accept cookies and either Always or Only from sites I visit.

If you are visiting this website, it is recommended that you enable cookies. However, you are free to disable cookies via your browser settings.

To disable cookies

If your browser is Microsoft Internet Explorer or Microsoft Edge

  • In Internet Explorer, click on Internet Options in the Tools menu;
  • On the Privacy tab, click on Settings and then Advanced ;
  • Move the slider up to block cookies;
  • Click on OK.

If your browser is Mozilla Firefox

  • Click on the Menu button (represented by three horizontal bars) in the top right corner of your browser and click on Preferences ;Select the Privacy tab;
  • In the History area, select Use custom settings for history;
  • Uncheck the Accept Cookies box.

If your browser is Google Chrome

  • Click on the ‘three little dots on top of each other’ emblem at the top right of your screen and then on Settings;
  • Click on Advanced Settings ;
  • Look for the Privacy and Security section and click on Content Settings;
  • Click on the Cookies option;
  • Uncheck the Allow sites to save/read cookie data option.

If you are using a Safari browser

  • Click on Preferences in the Safari menu;
  • Then click on the Security tab;
  • Choose to block cookies.

What are my rights?

Since cookies may involve the processing of your personal data, you have the right to legitimate and secure processing of your personal data. As a data subject affected by the processing of your personal data, you have the following rights:

  • Right to object: If there are compelling and legitimate reasons, you may object to the processing of your personal data;
  • Right of access: Any person who proves his or her identity has a right of access to information on whether or not his or her personal data are being processed, as well as information on the purposes of the processing, the categories of data processed, the categories of recipients to whom the data are communicated and the length of time the personal data are kept;
  • Right of correction: Inaccurate or incomplete personal data can always be corrected or even erased at the request of the data subject.

These rights are always exercised in accordance with the terms of our privacy policy. If, after reading this document, you still have questions or remarks about cookies, you can always contact Max & Florence at the following e-mail address: info@max-florence.com.

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